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Japan was the guest of honour for the 2018 Sharjah Book Fair. To commemorate this special occasion, an art contest was organized by Yakult Middle East to interact and engage with more children.

The contest was aimed to create awareness among the children on the benefits of Yakult Probiotic Drink. Concept was to encourage the children to use their imagination to create a painting, highlighting the benefits of Yakult. Themes were 1.Good Health and Yakult, 2. Your Yakult Super Hero.and children from age group 5-18 were encourage to participate in this activity. The participants have to upload their works to Yakult Social Media with #CreateYourImagination. Three best entries were judged by architect Takeshi Harikai. Winners were awarded with Virgin Megastore Vouchers.

 

H.E. Dr. Akima Umezawa, Consul-General of Japan in Dubai, UAE, hosted the Japanese National Day Reception to celebrate the birthday of His Majesty the Emperor of Japan.  The reception was attended by UAE ministers, residing diplomats, VIP guests & corporate executives at HABTOOR PALACE, Dubai from 7 PM until 9 PM extended until 10 PM. Japanese companies in the UAE took part in the exhibition and Yakult Middle East was one among them to showcase & sample its products. Around 150 guests (of which 10% Arabs, 40% Westerners and Asians and the remaining 50% Japanese) who visited Yakult’s stand were offered a bottle of Yakult.

Guests who tried Yakult for the first time were exited to know about Yakult, its benefits and probiotics in general. Many guests who had already consumed Yakult before elsewhere in the world were happy to learn Yakult’s availability in the UAE. Many said it is their kids favorite drink. Guests who were unaware about the launch of NEW Yakult LIGHT were happy to know about its availability in the UAE.

Yakult participated in Gulfood exhibition in its 23rd edition. Gulfood is one of largest annual food and beverage exhibition of its kind. The event was opened by Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, and UAE’S Minister of Finance.

People enjoyed the unique taste of Yakult light, which was sampled for the first time to different consumers in UAE market and about 5000 bottles of (Yakult original & Yakult light) were sampled during the event.

 

 

 

 

It’s the sixth edition of this event taking place in Dubai. The Indian Festival of Lights, Deepavali, is expected to fall on November 7 this year. However, the Indian expats in Dubai celebrated it a week early on Friday, 26th October 2018 at the Etisalat Academy Grounds, Muhaisanah, Dubai.  The ‘Deepavali Utsav 2018’, organized by Friends of India (FOI) events under the patronage of Consulate General of India, Dubai, attracted many Indian nationals. The Consul General of India, Mr. Vipul, along with many other Indian & Emirati dignitaries attended the gala event. More than 8,000+ Indian expats joined the celebrations starting from 3 PM until 11 PM. Indian Performers in colorful garb presented folk dances from different states in the country followed by a musical concert by Naresh Iyer & Bennet’s band.

 

Independent tents were provided to80+ exhibitors in the event and Yakult Middle East was one amongest them that showcased & sampled its products. Around 500 visitors were sampled using 100 bottles (50 bottles Y-O & 50 bottles Y-L) of which 70%South Indians and 30% North Indians who visited Yakult’s booth were offered Yakult samples to try and were engaged in a brand talk by the YME staff.  Many visitors who tasted Yakult for the first time were exited to know about Yakult and its benefits and those who already knew Yakult were happy to know about the launch of NEW Yakult LIGHT in the market.

 

 

#search&win
On April 2018, Yakult Middle East launched Search & Tell campaign on its social media, for the purpose of educating people about the benefits of probiotics and positive effect of Lactobacillus caseistrain Shirota bacteria.

Spinneys cup is an event organized for spinneys customers specially families under the purpose of Eat Well LIVE WELL.

250 bottles of Yakult original and light were sampled to attendees. Lots of families and children were enjoying the taste of Yakult and other activitiesgiven by Yakult

A contest was held in September 2018 at the time of reopening of schools in UAE. The contest was to create awareness on Yakult and health aspects. The customers have to buy 2 Yakult packs and upload their receipt as proof of purchase in order to get a chance to win Dirham 500 vouchers. The promotion was open to all UAE residents and was held from 10th September 2018 to 24th September 2018.

Al Noor Training Centre – March 20, 2018

Yakult Employees visited Al Noor Training Centre for kids with special needs following one of the Yakult ethical principles, which is, contributing to the society.

The purpose of this visit is not only to give donation for the kids who have special needs, but also to develop a sense of responsibility in each employee towards society beside boosting employee’s engagement.

 

 

 

Sinulog Event – February 20, 2018

Sinulog festival is an annual cultural event and religious festival in Cebu City and is the centre of Santo Nino celebrations in the Philippines. Sinulog in UAE started in the year 2013, featuring a small group of participants from a non-profit group United Cebuanos. 2018 festival marked with over 300 visitors and Yakult participated in this event by taking up a stall and distributing over 300 samples of Yakult.

Japanese School Fair – February 13, 2018

Yakult employees visited Dubai Japanese School situated at Al Wasl, Dubai. The school have 118 Japanese students and 19 teaching staff predominantly from Japan. The school provides education for kids from age 5 to 15 from Primary to High School. The event was Annual sports day and Yakult products were distributed at the event.